Brad Hepler
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Faced with a non-functional website because of an outdated theme, what started as a basic update became an opportunity to reimagine and enhance the client’s digital footprint.
When technology and trends online change daily, businesses often find themselves in a place where their online presence has to adapt to customer expectations. This was exactly the situation HEPCO Quarries faced when they approached Alante about bringing their site back online. What initially appeared as a straightforward update unfolded into a much more involved project. This project underlines the importance of adaptability, technical innovation, and client collaboration that we bring to every deployment.
HEPCO Quarries had a website that was once the belle of the ball when it came to local bluestone. However, due to advances in code and security since their initial site was built, the theme had become incompatible with current standards, causing it to crash. This impacting both functionality and search engine rankings.
The task was clear: Get the old site up and running as fast as possible, but also get a new one built with proper structure and updated security over the next few months.
Organic Impressions
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Our journey began with diagnosing the root cause of the website’s issues. It quickly became evident that an updated PHP version had rendered the existing theme obsolete. This technical challenge was compounded by an outdated site structure and a creative vision from the client that expanded as the project evolved. The additional content envisioned by the client transformed the project scope, requiring a flexible and innovative approach to web design.
Alante Web Design’s strategy for HEPCO Quarries was multifaceted. By developing a custom WordPress theme, we addressed the immediate compatibility issues. But our vision extended beyond just fixing a problem; we aimed to create a platform that could evolve with the client’s needs. This involved reimagining the site’s structure to improve navigation and user experience, alongside integrating the wealth of new content provided by the client. Our approach was not just about enhancing the site’s aesthetics but ensuring its structure, content, and functionality worked in harmony to support HEPCO Quarries’ business objectives.
The launch of the redesigned HEPCO Quarries website marked a new beginning for the company. With improved compatibility, enhanced navigation, and a richer content strategy, the site has seen a remarkable turnaround in performance. The feedback from HEPCO Quarries and their customers has been overwhelmingly positive, with notable improvements in site engagement, traffic, and, most importantly, sales. This project exemplifies how turning challenges into opportunities can lead to success beyond initial expectations.
The success of the HEPCO Quarries website redesign is a testament to the collaborative effort between the client and Alante Web Design. It highlights the importance of understanding client needs, the value of technical innovation, and the impact of a well-structured digital presence. As we move forward, this project remains a significant milestone in our portfolio, showcasing our commitment to delivering comprehensive web design solutions that drive business success.