Harmony was a new author coming out with her first book. She wanted something she could easily build onto later, but could get her going so she wasn't missing out on sales. She had a few things that were important to her in the final product.
With her 2nd book out and more on the way shortly, the site is growing every month and she loves how easy it was to update with any new books she's been working on.
While Linktree isn't likely to go anywhere soon, it's always nice to be in control of your content and know your page isn't going down on a whim. Writing spicy romance is an easy way to get banned nowadays, and a website can keep that from happening.
We also set up google analytics. This is a great way to see how customers are using the site and how long it takes them to find the information they're looking for. Harmony's average checkout happens in less than 5 clicks from when someone arrives on her links page.
We gave her a start to her ARC request form to target high-intent readers that would help spread the word.
We connected Bookfunnels to protect the full content while allowing samples to be downloaded right from the site.
A list of all available retailers allows readers to pick where to download their eBook or buy their paperback.
A lot of readers think that content warnings are spoilers, so we hid them behind a toggle for anyone that wants to see.
We built the site with user flow in mind. 80% of her conversions happen within 5 clicks from readers entering the site.
Stripe and PayPal integration means customers can use their preferred payment gateway at checkout.
Harmony can easily add shirts, mugs, or blankets as she designs them. A warm cozy sweater can be great for a rainy Sunday book
When you control the platform you control the experience. She adds a note or bookmark to tell readers thank you!
While most of her success is due to her work on social media, she's had a lot of sales come through for signed copies. Knowing where her traffic is coming from and going to has helped her focus her efforts on things that actually help sell books.
Less time digging through analytics means she spends more time writing than she has in years.
Optimizing for an easy user experience means higher conversion rates. 6% of the people that land on her links page end up with a signed copy.
Skipping the middle man means Harmony gets to keep more of the money than other platforms.
We hooker her up with an automated mailing system for her subscribers. This keeps them informed on new releases and builds a community.
She decided to go with our basic maintenance plan to keep everything up to date. Daily backups and weekly updates means everything is safe.