HEPCO Quarries is a local Bluestone Quarry that provides beautiful stone across the country. While they used to be the Belle of the ball, over the years they noticed less traffic coming from the website.
Brad originally called because their site had crashed. After dealing with people on Fiverr, he decided to give me a call. We had the site up in a couple hours, but it was only a band-aid. The outdated theme was causing PHP issues when the host auto-updated PHP versions. Keeping it at an outdated version would be an additional monthly cost.
After a short talk, Brad agreed it was time for an upgrade. A "copy and paste" of old content on a new theme with a new layout. However, we quickly ended up a lot deeper into a full redesign once he saw the potential.
After the issues caused with his original site, Brad decided to stick with us for the next year of site maintenance.
After years of quarrying, Brad had a lot more to share about the business. How he and his brother got it started could have been enough, but he wanted to make sure his great team was given credit as well.
He wanted everyone to know how much he appreciates his team, so we gave them a special section called "The Heart of Our Company."
Keeping a rough feel was important. Brad wanted to make sure things felt textured with clean edges, just like his stone. We did a few things to improve the user experience while keeping the same old-school feel.
Overlay on the background to help readability
Borders on product images to help them POP
Large, bold text for easier reading
While SEO changes can take months to have an effect, user experience is instant. Within 2 weeks we've seen an increase in users, engagement, and rank while decreasing the clicks they make in the process.